What’s atop your to-do list at the moment? Finish taxes? Get the lawn mower up and running? Change the cat litter? Well, whatever your current priorities, bump them all down a notch and insert at the top of the list- “Go to wine store…buy Apothic Red….insert nose deep into a glass of same…roll your eyes back in pleasure…sip…repeat eye roll…sip some more.” I’m here to assert that if you haven’t yet tried this your life is incomplete. And you will love it.
We have previously noted the currently raging hot category of Red Blends, and looked at category members Cupcake Red Velvet and Menage A Trois. Apothic Red is another, and one of the early players. Blends, of course, are not new. Bordeauxs are often blends, and selections labeled Meritage, a specifically defined blend, have been around forever. But the hot, new entries are California style, meaning they combine Cabernet and/or Merlot with Zinfandels and Syrahs.
Apothic Red, one of E&J Gallo’s many, many labels, blends those four mentioned grapes. The result is rich, dark, cherry, hint of chocolate, luciousness. The “whole”, as they say, is greater than the sum of the parts. This is way good.
Like those other previously sampled blends, Apothic Red flirts with the edge of the Cheapskate price range. In fact, where I shop it is normally $12, making it a rule breaker. But it is often a sale item, and was $9 (750ml) when I bought this bottle, and I found a $2 coupon! I love when that happens!
This is one of my all-time favorites. I will wait longingly for it’s turn to be on sale again to come back around. If I wasn’t such a Cheapskate it could be our new house wine. But I am, so it can’t.